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Social Media Strategy: How Social Media Platforms Create a Perfect Storm

I want to have a discussion with you on how an organization should create a social media strategy. Before we have that discussion and conversation, I want to pose to you a basic question.”WHY”? Why should an organization make a social media commitment? We live in an absolutely breathtaking time, aren’t we? Truthfully, business Read more

PPC Vs Social Media Advertising: Pros and Cons

When Facebook jumped on board, pay per click advertising split into two distinct sectors: the regular old search engine PPC we know and love (most of the time) and social media PPC. Since they target different prospects and work quite differently, they’re really only in direct competition in one sense: your limited budget. How do [...] Read more

Social Media to Help As a Profitable Business Tool

Did you know that social marketing is becoming a standard method for all types of promotions for all types of businesses? It has many benefits. For instance, it is a great way to focus your efforts, reach a steadily supply of targeted prospects, increase exposure for your business and make more sales without spending a [...] Read more

Social Media Revolution in India

For generations together India as a nation has been very high on communication and networking. The culture as is has been directed towards connecting people. Since the advent of technology, India has adapted and continues to adapt to the changing needs and options in technology. India has gone all the way from using pigeons, to [...] Read more

Banks Need Social Media Skills to Improve Customer Experience

Retail banks must get to grips with social networking websites if they are to improve customer service. Research by Ovum in their ‘The Impact of Social CRM on Retail Banking’ report revealed that two out of five banks around the world are vulnerable to competitors because they have no social media strategy in place. The [...] Read more